Course Duration:
ONE DAY

Persuasive Psychology

Engage, influence and persuade. It takes more than facts to shift someone else’s thinking. Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.

This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.

With implications for campaigners, writers, speakers, marketing and a variety of communication and people-related roles, this course reveals how the research into neurological function and psychology of influence can be effectively applied in a range of situations.

Topics include:

  • Ethical persuasion
  • Purpose-driven communications
  • Understanding influence
  • The role of language
  • Authentic credibility
  • Engaging emotions
  • Factoring in audience perspectives
  • Surprise, images and analogy
  • Leveraging dissonance

This course includes

  • Engaging, up-to-date materials.
  • Take-home reference package and free online resources.
  • All day catering and beverages - with dietary needs catered for.
  • Certificate of attendance.

Individual bookings

See our calendar for all scheduled courses & book a space online now.

Group bookings

If you have a team/group of people that require training, feel free to book online on any upcoming public course. However, we can also provide dedicated courses just for you - at our premises or yours - from our catalogue or bespoke. Please contact us so that we can discuss your exact needs.

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