9/150 Hay St, Subiaco WA 6008
(08) 6117 5520
Course Duration:
ONE DAY

Persuasive Psychology

Engage, influence and persuade. It takes more than facts to shift someone else’s thinking. Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.

This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.

With implications for campaigners, writers, speakers, marketing and a variety of communication and people-related roles, this course reveals how the research into neurological function and psychology of influence can be effectively applied in a range of situations.

Topics include:

  • Ethical persuasion
  • Purpose-driven communications
  • Understanding influence
  • The role of language
  • Authentic credibility
  • Engaging emotions
  • Factoring in audience perspectives
  • Surprise, images and analogy
  • Leveraging dissonance

This course includes

  • Engaging, up-to-date materials.
  • Take-home reference package and free online resources.
  • All day catering and beverages - with dietary needs catered for.
  • Certificate of attendance.

Individual bookings

See our calendar for all scheduled courses & book a space online now.

Public Training Calendar

Group bookings

If you have a team/group of people that require training, feel free to book online on any upcoming public course. However, we can also provide dedicated courses just for you - at our premises or yours - from our catalogue or bespoke. Please contact us so that we can discuss your exact needs.

Group Bookings

Other courses in this category

Lateral Thinking and Creative Problem Solving

Lateral Thinking and Creative Problem Solving

They say that if we keep doing what we’ve always done, we’ll keep getting what we’ve always got. So to come up with a genuinely innovative idea or breakthrough solution, we need to be willing to change our thinking and use our brains in a different way.

read more
Prevent Abuse and Neglect

Prevent Abuse and Neglect

We all know that prevention is better than cure, but too often our responses to situations of abuse and neglect are left until after harm has been caused. While not every situation can be predicted, this insightful course explores ways that professionals, support workers and family members can take steps to prevent abusive situations before they occur.

read more
Coaching Skills

Coaching Skills

Whether on the sports field or in the workplace, a coach’s role is to help others improve performance, reach potential and realise goals. Different from the functions of teaching, mentoring or counselling, coaching helps another person find solutions, improve skills and expand their competence.

read more
Complaint Handling and Customer Retention

Complaint Handling and Customer Retention

Organisations spend huge amounts of money on trying to attract new clients. Yet, it is far easier and less costly to retain the ones we already have. Most unhappy customers don’t complain: they just never return. A complaint is a unique opportunity to improve our services and turn someone into a lifelong client.

read more
Cultural Diversity and Inclusion

Cultural Diversity and Inclusion

Culture plays a huge role in the way we view the world and how we operate. It impacts our expectations, values, needs and perspectives. Research clearly shows that culturally diverse workplaces enjoy a range of benefits such as higher productivity, higher loyalty and work quality, lower absenteeism and presenteeism, better working relationships, lower staff turnover and are simply better places to work.

read more
Strategic Planning Skills

Strategic Planning Skills

Strategic planning is all about taking a structured ‘big picture’ approach to achieving your organisation’s mission and objectives.

read more
Aboriginal Cultural Competence

Aboriginal Cultural Competence

Cultural competence is a step beyond cultural awareness, and this course will help participants not just familiarise themselves with aspects of Aboriginal culture but also explore ways to make our organisations and communication more welcoming, inclusive and culturally safe for Aboriginal people.

read more
Provide Remote Support (telephone & internet)

Provide Remote Support (telephone & internet)

Many of the communication cues we rely upon when connecting with others and providing support are in fact non-verbal indicators such as body language, facial expression and subtle positioning changes. When separated by distance, it takes a special set of communication and interpersonal skills to establish rapport, gauge client reactions and ensure clear understanding.

read more