It takes more than facts to shift someone else’s thinking. Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.
This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.
With implications for campaigners, writers, speakers, marketing and a variety of communication and people-related roles, this course reveals how the research into neurological function and psychology of influence can be effectively applied in a range of situations.
- Ethical persuasion
- Purpose-driven communications
- Understanding influence
- The role of language
- Authentic credibility
- Engaging emotions
- Factoring in audience perspectives
- Surprise, images and analogy
- Leveraging dissonance
This course includes
- Engaging, up-to-date materials.
- Take-home reference package and free online resources.
- All day catering and beverages - with dietary needs catered for.
- Certificate of attendance.
Suite 9, 150 Hay Street
Click here for further details regarding parking, transport and location.
Our venue is wheelchair accessible, including toilets. However, if you have any special access needs or would like any support or adaptations to make learning easier for you, please let us know.
We offer a small number of scholarships to those who would otherwise be unable to afford to attend.
Scholarship recipients pay a nominal fee of $35 toward catering and materials.
Standard | $285
Corporate and Government
Non-Profit/ Individuals | $185
Staff of non-profit organisations, micro-businesses with less than 5 staff and self-funded waged individuals
Concession | $125
Concession Card Holders paying as individuals
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