Course Duration:

Persuasive Communication

Engage, influence and persuade

It takes more than facts to shift someone else’s thinking. We are often more influenced by factors such as the emotional impact of an argument. Based on a psychologically informed approach, this course introduces techniques to enhance communication and be persuasive.

It takes more than facts to shift someone else’s thinking. Often we are more influenced by factors such as rapport, dissonance, identification with the speaker and the emotional impact of an argument.

This insightful course presents a psychologically informed approach to influential communications and introduces a suite of tools and techniques to enhance your information and communicate your message.

With implications for campaigners, writers, speakers, marketing and a variety of communication and people-related roles, this course reveals how the research into neurological function and psychology of influence can be effectively applied in a range of situations.

Topics include

  • Ethical persuasion
  • Purpose-driven communications
  • Understanding influence
  • The role of language
  • Authentic credibility
  • Engaging emotions
  • Factoring in audience perspectives
  • Surprise, images and analogy
  • Leveraging dissonance

This course includes

  • Engaging, up-to-date materials.
  • Take-home reference package and free online resources.
  • All day catering and beverages - with dietary needs catered for.
  • Certificate of attendance.


Evolve Events
Suite 9, 150 Hay Street
Subiaco 6008

Click here for further details regarding parking, transport and location.

Our venue is wheelchair accessible, including toilets. However, if you have any special access needs or would like any support or adaptations to make learning easier for you, please let us know.


We offer a small number of scholarships to those who would otherwise be unable to afford to attend.

Scholarship recipients pay a nominal fee of $35 toward catering and materials.

Click here to apply.


Standard | $285
Corporate and Government

Non-Profit/ Individuals | $185
Staff of non-profit organisations, micro-businesses with less than 5 staff and self-funded waged individuals

Concession | $125
Concession Card Holders paying as individuals

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