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Media Skills: Attracting Coverage

Course Duration: ONE DAY
Do your own PR and get your cause noticed! What does it take to attract media coverage? How can you best respond to arising media opportunities?

This revealing course is designed for campaigners and organisations who wish to enhance their media profile and increase coverage of their key issues.  You’ll also learn how to respond appropriately to unexpected media enquiries.

This training provides foundation knowledge in how media works and emerging trends in the media sector. You’ll explore the process of engaging with the media, attracting positive news coverage and managing media relations.

Topics include:

  • Media strategy and planning
  • Media protocol
  • Newsworthiness
  • Media releases
  • Relationships with journalists
  • Role of photos
  • Electronic vs print media
  • Interviews
  • Citizen journalism and DIY media

This course includes

  • Engaging, up-to-date materials.
  • Take-home reference package and free online resources.
  • All day catering and beverages - with dietary needs catered for.
  • Post-course contacts for help and advice.
  • Certificate of attendance.

Individual bookings

See our calendar for all scheduled courses & book a space online now.

Group bookings

If you have a team/group of people that require training, feel free to book online on any upcoming public course. However, we can also provide dedicated courses just for you - at our premises or yours - from our catalogue or bespoke. Please contact us so that we can discuss your exact needs.

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